O&M (Original & Mineral) is an Australian haircare brand known for its focus on natural, gentle, and effective products that prioritize both hair and scalp health. They replace harsh chemicals with active natural extracts and minerals from Australia, like Banksia Flower, Quandong, and Tasmanian Sea Kelp. O&M is committed to being vegan and cruelty-free, and their products are certified by PETA.